Selling through big box retailers can be a great company boost. It can be a visual way to reach more customers by literally sitting on the store shelf. However, it’s a move that can also introduce more problems, like returns, repairs, and of course, dealing with inventory.
In this instance, it’s important to protect your brand from the very stores that are helping you promote. Even unintentionally, your brand can “look bad” by the way your product is displayed, if return policies are difficult, and more.
It’s moves that can hurt your company by reputation and how you’re portrayed in the public. Protect your sales and your business by making sure you’re shown in a good light.
To learn more about this brand management, read this full-length blog.