When running a field service business, it can be easy to become intimidated by the competition, or want to avoid them altogether. However, embracing the fact that they exist and then working to make your brand better will help you strive in the long run.
Why? The competition helps you get better as a whole. It allows you to streamline your services, work more efficiently, and and to offer better service by your field service brand. Understanding that there are others who can step on your territory and effectively take your business will force you to be better. That’s capitalism at its finest.
To learn more about the process of competition vs. brand growth and how you can embrace the process, check out this full-length blog.