Smarketing is a portmanteau of sales and marketing – understood as a frequent collaboration between the two teams.
Sounds simple enough, right? You’re all after the same goal, so why not join forces? Establishing this common ground makes the process of acquiring and converting leads much smoother. It also makes more sense for a consumer to undergo a more cohesive experience. A disjointed experience between sales and marketing can lead to consumer confusion and lost opportunities. A consumer should never feel like they’re being tossed around.
Sounds pretty SMARK?
How to Use Smartketing in Your Business
The ultimate goal is to extract what works for your company. Here is an overview:
- Framework: Get your sales and marketing teams on the same page in terms of target marketing and definitions of a warm lead. Give goals for leads and follow up times. This clarity is important!
- Terminology: Ensure all parties are using the same terms for a streamlined experienced for everyone. This means your employees and the customers.
- Regular meetings: Schedule regular team meetings to bring ideas for everyone’s inputs. Putting your departments together physically will keep them on the same page.
- Boundaries: Everyone still has the same goal, but responsibilities are still kept to respective departments. Create clear and concise guidelines for all parties to follow.
- Closed-loop reporting: Allow workers access to the outcome of leads. Use marketing automation and CRM software so your team has transparency. With this, a team member can look up a potential lead and see the process/result … they shouldn’t be left wondering what came to be.
The End Result
Companies have reported growing revenue by 20% through Smarketing!
Creating can help grow your bottom line, too. It’s an opportunity to have departments work together towards overall growth of the organization, not in competition with one another. Read More.