The existence of competition is a no-brainer. You will always have competition within your field service industry business. Who or how big they might become can change over time, but you will constantly have other brands who are vying for the same customers.
Embracing that fact and working alongside your opposite brands, however, is a great way to find growth. Going negative is not good for your brand, in fact, it’s a move that can actually reflect poorly upon yourselves.
Instead, you should edge others out by offering a better service. Remaining positive provides many growth points among your entire industry, such as legitimizing the market and creating a choice among customers.
Provide a better industry standard for your own brand, as well as others. To learn about more positives with this method, check out a full-length version of this blog.